GF Advisory Pty Ltd is a specialist advisory firm operating in the financial services sector, supporting business owners on growth, succession, and transaction strategy.

In parallel, the firm has developed proprietary analytical capabilities, including the Practice Value Diagnostic (PVD), designed to provide a more structured and data-driven understanding of how businesses are assessed by buyers.

This capability has been built through iterative modelling, behavioural data analysis, and continuous refinement, with a focus on improving the reliability and transparency of valuation insights.

The technology is expected to be further developed and commercialised under a dedicated structure (Sector Analytix), ensuring a clear separation between independent analytical outputs and transaction advisory services.